GENERAL INFORMATION
» Our Marketing & PR
Each of new big releases is supported by 6 months PR&Marketing camping covering all gaming & non-gaming press, major internet services including focused e-mail ads actions, radio (campaigns for the biggest titles), co-promotions with external partners like McDonalds, Intel, Logitech, Warner Bros, Frito Lay, Energizer, Nec/Mitshubushi, Canal+ or Cinema City.
On the trade marketing side each big release is fully supported by various POS materials like standees, posters, floor displays, wobblers, T-Shirts and demos.
The way we build the games in Poland is unique and our sales is a good proof of that. Our biggest success to date - Heroes of Might and Magic IV - after our 9 months work - was the second most popular brand among teenagers (research made by Frito Lay Q1 2002, first brand was Star Wars). Frito Lay decided to sign it from 3DO for their 4 months TV campaign as co-branding for their salty snacks.
last update: July 31, 2009