The intellectual property rights vested in CD PROJEKT are primarily related to the universe of “The Witcher” and “Cyberpunk”. For each one of them CD PROJEKT has procured the acquisition of intellectual property rights beyond the games field, which in the long-run will facilitate the development of our IP also in areas other than just video games.
Intellectual property creation and protection
Creation and protection of intellectual property are the cornerstones of our activity; that is why in the framework of our activities we incessantly tend to the rights held by CD PROJEKT. Each of our video games consists of many different elements – including software, graphics, animation, sound effects and storylines. Each one of them, taken individually and as a whole, constitutes intellectual property. The dedicated Business & IP team operating as part of CD PROJEKT’s Legal Department is responsible for the protection and management of intellectual property rights.
In the Business & IP team:
- we ensure that each part of the intellectual property created by CD PROJEKT has the appropriate legal protection. As part of this area, we register trademarks and other rights subject to registration and we ensure that we acquire all copyrights from artists,
- we deal with the sublicensing of the intellectual property rights vested in CD PROJEKT, i.e. to numerous marketing and merchandising partners,
- we are responsible for ensuring that the content created by CD PROJEKT does not violate third party rights, among other things, by entering into the pertinent agreements, including licensing agreements or investigating the risk of violating trademark rights,
- in situations where the bounrs of acceptable use of CD PROJEKT’s IP are violated, or when our IP rights are otherwise infringed, we take legal action to protect our IP rights,
- we analyze, including from a legal standpoint, emerging technologies and tools which may in the future assist in the video development process – such us systems based on generative AI.
In CD PROJEKT we want to give the gaming community the possibility of being inspired by our products by supporting the process of creating content based on our games. For instance, we adopted the Fan Content Guideline that make it possible to create fan content for non-commercial purposes.